Elemental Perspective
Conveniently located in one of Beijing’s oldest and most storied neighborhoods, Jinbao is an iconic retail landmark and is a multi-use complex combining business, shopping, and leisure in a single destination.
In conceptualizing beautiful and considerable spaces across 90,000 square metres, the design team introduces a fresh concept to shopping environments while forging history by redefining the future of retail. With retail floors located above and underground, the team focused on a seamless retail experience.
Timeless design elements, include abundant light effects and expansive space both vertical and visual, all contribute to memorable and relaxed customer experiences set against a backdrop of avant-garde fashion and visually stimulating contemporary design elements.
